Camino Real

The graphic proposal presents a brand that is imposing, fast, and contemporary using shades of gray and silver. Straight lines predominate, with the typefaces including HOOD ORNAMENT, evoking a retro automotive brand, and MASON REGULAR on a red ribbon. The abstract triangle represents one of the snow-capped peaks of a botanical expedition, also alluding to a perspective road.

The graphic design of the brand follows the principle of «less is more», being readable even at small sizes, scalable to any size, reproducible without restrictions, and memorable for its lasting impact.